A Computer Tennis Game in the 80s? Woah!

No matter how exciting it is to play outdoors, sometimes, when you are too lazy to even step outside the house while still wanting to play, you have to do something about it. In today's time, there is no shortage of options to play inside. Thank you for globalization. But in the 80s, people were not so much into technologies.

Assumingly, this product talking about a computer tennis game must have come as a pleasant surprise for all the sports lovers back then. And, it's not even a boring game. The description has made it very clear that you will not be disappointed once you put your hands on it.

The Only Cure You Will Ever Need

What does one need after a long and hectic day? We know the answer to that, and so did the creatives of this Wine brand. If you have not guessed it by now, the answer is a glass of wine and a warm hug. Now no one can do anything about the hug, but this wine is all you need to get relief from that tiredness and stress.

If it did all these things promised in the ad, this would have been considered a magical potion. We have no clue how much people were aware of depression in the 50s. However, this product claims to tackle that as well.

If This Doesn't Increase Sells, Don't Know What Will

Having girls in the advertisements is one of the most successful strategies applied by the agencies to increase sales. It isn't like this started recently; this has been going on for ages, and the results never disappointed anyone. Take this poster for an example; the girls featured in the campaign will help catch more attention towards the product owing to their model-like postures.

This is what we call "the beauty quotient ."And, it is in no way a bad thing. Even today, most of the ads feature gorgeous models in them. The girls can be doing anything in the advert. It does not matter as long as they look pretty.

Everlasting Wedding With Pyrex

Marriage is one such societal tradition that will never get outdated. Well, let's speak out facts; marriage is a mandate. And, whosoever developed the selling strategy of this product is a claimed genius. If using the concept of making your marriage last longer does not increase the sells I don't know what will.

Pyrex has been around for way too long and has established itself as a premium product. Their advertising strategy undoubtedly deserves all the credit for that. If any commercial says, "Successful marriages start in the kitchen," and their product guarantees a happy marriage, who will be that stupid not to try the product at least once.

Sharing Is Caring

I swear you all must share a weird relationship with your siblings. You must fight like cats and dogs, but deep inside, you also know that no one will care for you the way your brother or sister will. This specific advertisement seems to have revolved around the identical siblings' ideology.

The advert is supposedly meant to be about bananas and in the poster appears to have a boy and a girl, probably siblings. The boy can be seen sharing the fruit with his little sister and looking at how happy they are together. Sharing is caring indeed.

Feet Are Where They Belong

If you ever want to see a misogynistic approach in an ad campaign, this is the one you should turn to. The primary idea behind this was to show how the woman was so mesmerized by the men's choice in shoes that she could not move her eyes away from it.

The bold caption which says "Keep her where she belongs" can somewhere trigger 21st-century women. All of us are aware that putting any gender down, even for the sake of entertainment or humor, is not something we should encourage. And now people understand that we indeed have come a long way.

Don't Push Yourself

There were many products that were launched in the 1890s and are still rocking even today; the public loves them. One of those evergreen products is Coca-Cola. Yes, the propaganda of their advertisement has changed a lot since then; they have certainly modernized with time. Well, that deserves some credit, doesn't it?

Interestingly, Coca-Cola is now becoming a household name because of its initial ad campaigns that were considered revolutionary. We can gather from the picture that they were selling this legendary soft drink as a medicine for headache relief and physical exhaustion, as the caption "Brain tonic" clearly suggests.

Spanking Your Wife; A Trend

The picture you are witnessing was inspired by a trend that was quite popular in the 1950s. Men were allowed to spank their wives as a punishment if they did wrong; women were supposed to take that without raising questions. We know that behavior of this kind will be considered wrong in the present century.

But according to an interview, four men agreed that it was customary to raise hands on wives if they make mistakes. If we look at this picture, the husband is seen spanking his wife because she did not buy fresh coffee. It also puts forward how women should always please their husbands.

Holy Moly

Isn't it sad to realize how men have been dominating everything in the world in our day-to-day lives? Yes, the changes are happing gradually, and women are coming out stronger than ever before. But, there was a time when men overly dominated even the advertising world. For instance, this ad by Kenwood Ched food professor shows precisely what the women in the 50s were meant for: cooking.

The caption "The chef does everything but cook, that's whats wives are for" exemplifies the notion behind this campaign. Thankfully things have changed for good now, and couples enjoy cooking together. In fact, it is one of the bonding agents amongst couples.

What's That Tie For?

"Show her it's a man's world" well, anyone can guess from the title what this advert is trying to exhibit. The only part where this gets weird is the relation between the campaign's concept and the actual product they are trying to showcase. If you would not have guessed this by now, the product is the tie the man is wearing.

In the picture, the man can be seen wearing a classy tie. Okay? And get it, he is lying on the bed all dressed up. This was still fine; the point where it gets weirder is a dutiful woman serving breakfast to her husband on her knees.

Pant So Hot, Made The Tiger Lady Melt On Floors

Kudos to the person who came up with this concept. Did you sense the sarcasm in the previous sentence? Well, if not, yes, it was sarcasm. So basically, this particular ad about pants establishes that their pants are so hot that it will not just melt a woman's heart; it will make them lie on the floor. And, not just any lady, mind you. It is a tiger lady.

Maybe they wanted to show the women strong, but it ended up being funny. The creatives did try to do something unique with the concept, but the idea seems a little off. There is a chance that the ad would have been loved in the 50s, but I doubt that these would fly in today's world.

Do Dummies Know How To Catch A Man?

The adverts between the 1930s and 50s mostly revolved around women; gender inequality was highlighted the most to increase sales. This particular ad is a perfect example of what people thought of women's intelligence. The advert is for deodorant, and they have used a different selling technique implying that anyone wise would use their product.

In their absurd way, this deodorant ad is trying to comprehend that anyone intelligent would know that they should use the product, and the woman in there is a bit dumb to realize it on her own. The catchphrase "Beautiful but dumb" is more than enough to understand what exactly this wants to convey.

Made Especially For A Girl's Hand

How to show your specified audience that you are on their side? Simple, just do what the advertisers of this commercial have done. To show their support to the women who were raising thei]r voices against the unjust, they came out with a product as basic as a pen and gave a twist to that, saying that it is made to fit properly in a girl's hand.

For decades, the advertising business has profited by emphasizing the intrinsic disparities between genders. They attempted to capitalize on women's concerns, believing that doing so would help them get female support. And also came out as a believer in women empowerment.

A Child's Razor

Is there any doubt about the fact that it is a toy razor? We hope not. A hundred grown-up things fascinate little kids, and they just cry until they get that. They are children; how would they know what is bad for them. But, we as adults have to take care of that.

If anyone's baby had liked to play with razors in the 1900s, this product must have come as a blessing for them. It is a child's razor in the form of a toy with the help of which you can make your little ones stop crying, and you don't even have to give them an actual razor.

Knock Knock. You Have A Delivery

Give a round of applause to the creative team of the 50s, who came up with all sorts of bizarre concepts to sell their products. They revolved around weird and funny. A special mention goes to their taglines. Take this one, for example, this is an ad for cellophane, and the slogan reads, "the best things in life come in a Cellophane.

They have given a nice twist to the popular saying, "the best things in life are free." Taglines are the most integral part of any campaign because that is what makes your brand stand out. With this one, they certainly knocked the ball out of the park.

Hats off To The Creativity

There are undoubtedly many brains that go into manufacturing a product and creating an advertising concept for the same. There is no denying that whatever the product must be, the campaigns in the 50s had to highlight some gender. Surprisingly, there is no putting down of any gender in this case. Instead, it shows the concerned point of view behind the idea of the product.

The item is a cap designed by keeping women's strength in mind. The tagline "You mean a woman can open it" is pretty straightforward. Now, it may not apply to women as a whole. But to some, it would have been a hundred percent helpful.

For A Precise Audience

The only significant step you should follow while developing an idea for a product and the advertising technique is finalizing who are the people your advert is targeted towards. This is like a mantra for all those manufactures out there. The creative team of this clothing brand seems to have a firm grasp over the fundamentals of a "target audience."

Along with a clear audience, the ad also tries to spread a positive message to society by publicly addressing healthy girls as "chubbies." Isn't it obvious, some things only get normal once you openly address them? Otherwise, it will always remain taboo. Kudos to the team for brilliant thinking.

A Sporty Tradition

Just like movies and popcorn go hand in hand. Similarly, sports and hotdogs are meant to be. Like you cannot wholly cherish one without another. This commercial has brilliantly grasped the emotions and connection between food and sports. In addition to promoting hotdogs as game-time snacks, they have also publicized it as an all-time family favorite. The more, the merrier, right?

The picture consisting of the father and his three children enjoying the delicious hot dog together denotes that it was a go-to staple food at the time. Ironically, many people still consider hotdogs a comfort food because it is cheap and delicious.

Oh, Look, That's A Pony!

What is a better way to grab a child's attention than mentioning the word "Pony" in big, bold letters? Kids love unicorns, and cute ponies, be it a toy or in a cartoon or even a mere written term; they are bound to get excited seeing those. After all, they are just innocent kids.

The advertising agency of Dickman's Horsefat Spread has very smartly framed their commercial by using captions like "You're eating a pony" and "Made with the goodness of ponies. Understandably, this is just a catchphrase to grab children's eyeballs. That's indeed a smart move, I must say.

All In For The Glamour

There was a term for the models featured on the promotional posters in the 30s and 40s; they were called Pinup Girls. These ladies made the commercials look four times more attractive and exciting. Just look at them. How can a human possibly look this stunning?

This ad, which appears to be the Russian edition of pin-up posters, is mainly seen in America in areas like garages and other locations. The only distinction is that these are drawings, not photographs. Furthermore, the word Russia conjures up images of factories and offices. If you think about it, you can genuinely link anything Russian to industry, including these pin-up females.

Try A Little Harder, Salesman

A good salesperson's attribute is their ability to persuade others with ease. However, it appears that this young man is having difficulty convincing the lady to buy his stuff. According to the narrative, if we look at the poster, the woman first refused to buy the product because she assumed it would be tricky to use. But, the salesperson was not willing to quit up.

He persuaded the woman to at least give it a shot in some way. It should come as no surprise that the girl adored the product. Now, the only suspense that remains is, was he a good salesman or was the lady easy to convince?

Children's Best Interest At Heart

For ages, children have been the focus of the advertisers. It was the same in the 1930s, and it is the same today. Why, you ask? Let's spill the beans then. It’s logical for the parents to be concerned for the little ones. That is probably why the search for the next best products to keep the kids fine is always on the go.

The parents are willing to give up every dime they make to ensure the safety of their children, and that's the most natural thing in the universe. This lamp was designed to keep children warm, a lovely idea, but it might not suit babies' sensitive skin.

The All In One DDT

The product which is shown here is an insecticide named Dichlorodiphenyltrichloroethane. Damn, this is a real puzzler. Isn't that what you're thinking? To make things easier for you, I'll break everything down. DDT is the common name for this mystical substance. It was recognized as a potent insecticide, pro at getting rid of pesky mosquitoes from the moment of its introduction.

As if that wasn't enough, it was also hailed as a marvel owing to its capability to yield plants that were larger than regular. The makers' fortunes changed dramatically when they began marketing this as an effective cleaning agent; sales skyrocketed because it was classified as a basic essential.

Pamper Her The Way She Deserves

What else do women love apart from expensive jewelry? Well, there can be more than one answer to this question. But talking about the product mentioned here, the perfect gift has to be this soil-free oven by Brown.

There is no doubt that if any man had come across this commercial, he would not have left home empty-handed primarily because of their tagline "wife saver," which says so much in just a single word.

Back then, if you wanted to keep your wives happy, all you had to do was gift them a kitchen appliance. You are aware, right, "happy wife, happy life ."Scenarios have changed now but not entirely.

Oh! The Things We Do To Look Pretty

Beauty is what sells in the culture we live in, and it is only one of many clichés that exist in our society. Advertisers have been leveraging the glamour appeal for a long time. It's not a good idea to look too closely or comment and judge one's appearance because one is born the way they are and has no control over it.

This is a chin reduction product currently being sold under the guise of plastic surgery. Beauty products have accounted for the majority of company sales for years. We've been surviving like this for so long that we have become acclimated to it; it no longer irks us.

A Cliche

People's viewpoints and cognitive processes have shifted dramatically with time. If we consider this advert, it is possible that it will not sell well in today's market. The thinking isn't entirely different; it's just how it's been portrayed. To some extent, the catchphrase "Women don't leave the kitchen" can be misconstrued by a certain group of people.

However, it is commendable that we have progressed so far that there is a chance that this type of gender-biased publicity would be offensive to both men and women. On the other hand, many can accept it because there is an amalgamation of generations, so the conservatives still exist.

Here We Picnic The Elvgren Style

This gorgeous illustration was one amongst the numerous exceptional work by the prominent artist Gil Elvgren which earned worldwide acclaim. Gil was an artist known for his ingenuity in creating pin-up posters rather than for generating paintings. We can't say whether these pin-up posters would have sold today, but they were a massive hit in the 1930s and 1940s.

The painting appears to be filled with creativity, such was the talent of this brilliant artist, and uniquely enough, the girl looks all set for a picture. Elvgren had an uncanny ability to paint girls in daily situations and make them look stunning in a manner that no one else could.

The Perfect Perfume Does Exist

Who does not like to have a pleasing fragrance come off their body? We bet everyone. Hence, this product must have acted as a life savior for the majority of the people. Imagine you are well dressed and ready from head to toe, but you have a bad odor. It will neither be pleasing to you nor the people around you.

When you find a deodorant that works for you, you become loyal to the brand; and these manufacturers rely on regular consumers. They still do. Once the merchants have established a loyal consumer base, they attempt to reduce the cost of their broadcast.

Mini Cars For Mini Hands

Although women were submissive in the 50s and were considered only to cook and stay at home, they had begun to emerge from their shells by the 1960s, were raising their voices for the basic rights, and were not cooking and cleaning under four rooms any longer. As a marketing strategist, what counts is how faster you are with enhancing your products with the time and trend.

And guess what? It seems like retro-motoring.com had grasped this idea exceptionally well. As they had realized that women were not staying in their house 24/7 anymore, they came out with this unique automobile called Mini automatic made especially for women.

Don't Exhaust Yourselves No More, Have Some KFC

When all that women were supposed to do was cook, Kentucky Fried Chicken, known today as KFC, came as a gods gift for the exhausted housewives. As the females in the 50s were meant to provide food to their family and do all the household chores, it got troublesome to manage all of that alone.

KFC's primary agenda was to give the wives a much-required break from that regular schedule as the tagline "woman's best friend" suggests. And it seems like everything worked in favor of KFC because it is the most celebrated eaterie in today's time and has been since its launch.

Don't Panic It's Just A Toy Gun

Who has played with a toy revolver as a kid? Let us take a wild guess and say, legit, everyone. And so is the little girl in the advert resting on her bed while holding a gun. The creatives have tried to show this young girl as a brave kid, completely indulging in the toy and figuring out its features.

The sentence "Papa says it won't hurt us" in the ad further clarifies that the product is completely safe. If a toy is unsafe for their child, no parent will allow them to play with it. The phrase "absolutely safe" reaffirms that it is neither damaging nor dangerous.

Not Just A Mere Advertisement

Ads from the 1930s to the 1960s had the advantage of not merely advertising the product to promote it but also providing complimentary advice. That was probably one of the best things about the adverts back then. This often resulted in them earning loyal consumers, as the buyer would believe that the advertisers genuinely care about their customers' happiness.

The commercial instructs women on becoming their most charming selves, whether for themselves or someone else. Earlier, people were concerned with a women's beauty and nothing else. Now, however, intelligence and smartness are what counts more. It is the generation of “beauty with brains” indeed.

Burn Out Those Calories

Want to shed those extra pounds but cannot invest the spare time for exercise. There are two reasons for that happening: you are too busy or too lazy. It seems like the brains behind this commercial had a very keen eye because they indeed witnessed this whole dilemma and came through with what you can call a masterpiece of a promotion.

The poster suggests that why put in the extra time and effort to stay fit when you can simply do that while spring cleaning. It is basically like destroying two birds with one stone. You are getting the cleaning done along with a full-fledged burning workout.

A Magnetic Approach

The most crucial step behind creating a marketing strategy is to be crystal clear about your target audience. Take our word for this if you know who the people your product is meant for, it will instantly get easier to plan your content for the publicity. In this case, those people are men, and who better to attract men than women?

Women's beauty and attractiveness have been used as a metal to attract men to view the product because once they notice the ad, then only they can buy the item. This was indeed a brilliant tactic, as this is the most practiced marketing approach even after centuries.

Say Yes To Candies

A perfect advertisement does exist. Even we did not realize this until we came across this candylicious image. There is no denying that this ad can convince anyone to crave a bag full of candies. Giving any sweet treat can be taken as a love language. In your partner's case, that language can be flowers, but it is candy when it comes to kids.

Everyone is aware that too much of anything is bad and everything should be balanced. But, the advertisers took care of that as well and mentioned that "Kids require the energy that sugar provides." Now that's logical as children do require more energy when playing outside.

A Masterstroke

Doesn't your air travel journey become more delightful by the air hostesses' politeness and helpful attitude? It does right. Well, then you have these brilliant strategists to thank. Because the only reason why we get to see those beautiful faces while on a plane is due to this very commercial, they made attractive flight attendants their asset, while the rest of the firms back then emphasized cost and luxury.

When it comes to advertising, this industry, like all others, faces fierce competition. Creating a devoted consumer base is no easy task; you must provide something that no one else in the market is offering. They did that superbly.

A Devoted Wife

Women are the most pristine creature ever to bless this planet. No matter how exhausted they are, they will ensure that their family is happily fed. And, even you cannot deny that a meal is genuinely fulfilling only when it is made by the women of our family. This advert has brilliantly captured the essence of "homemade food."

Although the product is a pregnancy medication, their tactic to grab attention is praiseworthy. We all know that breakfast is the most important meal of the day, hence you should never skip it. They have tried to show that once the women are fine, they will be able to cook.

Bad Breath, A Big No

The marketing team back then had a clear-cut approach when it came to promoting an item for men or women. When the product is for men, they showed women in the ad to catch the eyeballs and vice versa. Let's take this one as a reference. The product is a breath freshener for women, and the concept used is of men's satisfaction.

They are saying that if a women's breath does not smell good, they will not be able to keep their men. It can also be taken in funny terms because of the tagline "Men are funny that way ."The picture appears to be based on a humorous approach.

Wait For The Right Time

Nowadays, the one true dream of women is to build a successful career for themselves and be independent. However, it was not always like this. In the 1920s and 30s, all that women could dream about was a "princess-like wedding ."And it was in no way their fault. This is what they were taught from childhood. Glad that things are changed now.

This image portrays the disappointment of a woman who is not married while all her friends are married. It also shows that the woman is somewhere waiting for the perfect person and timing as one should. Marriage is a big deal, and no one should rush into that.

The Way To A Man's Heart

Things have changed drastically now, and it has for the better. A woman's success is not measured by how happy or sad she keeps her man anymore, but it is measured by how established she is in her career. It is only human because so much time has passed, and the mentality of people has changed with modernization.

This ad is from the 1900s, which guides a woman to make a place in his man's heart. And guess what that secret way is? It is through tasty donuts. You must have heard the saying, "A way to men's heart is through his stomach ."This commercial revolves around the same notion.